Malta Guinness Proclaims Sarkodie,others to partner as influencers for brand
The leading Ghanaian non – alcoholic malt beverage brand, Malta Guinness has announced the signing of celebrated music superstar Sarkodie and other celebrities who will join in a new campaign that will be taken to social media platforms for a period of four months.
The campaign is aimed at reaching a demography from 18-24 and christened “Enjoy a world of Goodness” .
This is to inspire and motivate audience to feel their best, stay positive and have hope about themselves and their world.
The enjoyment of a world of Good campaign went through August 2020 kicks- off August 2020 and be brought to life through a series of activation and pop- cultural immersions.
Presenting the Malta Guinness brand for the campaign period with Sarkodie were Actress and Radio Personality Naa Ashorkor Doku Mensah,muscian Sister Derby,Yolo actor Aaron Adatsi,celebrity TV presenter Regina Van – Helvert, Medical Practitioner and show host Dr.Vanessa Mensah- Karbo.
“Turning 30 years,gave us the impetus of starting the journey of driving meaningfulness among 18-24 demography through culture,partnerships and influencers.Our focus is to grow penetration and salience to establish Ghana as the biggest Malta Guinness Market in Africa”the marketing manager of Guinness Stout and Malta Guinness at Diageo,Samuel Dery said.
“These are people who have so much to offer their followers and so it makes perfect sense that a brand like Malta Guinness would partner them to inspire their followers to be the best version of themselves” said the Marketing and Innovation Director at Diageo Samori Gambrah.
Follow the hastag# Enjoy A World Of Goodness for an Inspiring journey and fun surprises.